If you live in Southern California and were outside BBQing this fine Memorial Day and just so happened to notice a giant smokey "X" in a circle in the sky, you weren't dreaming, it was actually there. 20th Century Fox, in what I might call a genius/amusing marketing move, has hired planes to fly around and make giant X-Men X's in the sky promoting X-Men: First Class - because they know they can get comic book geeks excited by doing so. And its worked. I've seen tweets and Facebooks and more, all from various people going nuts over a giant X-Men X up in the sky. There's even a YouTube video if you want to watch it. More below! ...
Continue reading Fox is Marketing 'X-Men: First Class' By Writing Giant X's in the Sky! on FirstShowing.net.
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